The Long Tail Keyword Strategy

Everyone involved with web marketing wants to corral as much search engine traffic as possible. Unfortunately,  everyone with similar products or services is competing for traffic by using the same keywords and keywords phrases. What if I told you that long tail keywords, despite having less search volume, can actually be the missing link to your online success? You would probably wonder how having fewer searches can actually bear fruit in the long run. Before you write off my proposition as preposterous, let me give you an example to fill you in. Suppose that you are interested in buying a microwave oven, you would probably start off your search by entering ‘microwave ovens’ into your search engine. As a result, you get overwhelmed with millions of search results which might not even fulfill your expectations. By searching for microwave ovens, you would most probably be looking for product reviews. Therefore, [Read the Rest…]

Learning Search Engine Optimization From a House Painter

Upon reading the title, many people might ask what on Earth a painter might know about search engine optimization, other than the importance of looking snazzy in white pants. Oddly enough, the mystical ways of a good house painter can teach us a lot about the basics of SEO. Certainly, there are plenty of jobs outside of the Interwebs that utilize similar strategies, at the most basic level, to a search engine optimization expert. However, I was once a painter, so, well, the painter’s craft will be uses to explore these teaching points. You Get What You Pay For Any professional painter will tell you that not all paints are alike. The durability of paint that costs $40 per gallon will almost always be much, much better than the stuff found for $8.97 on the shelf of your local department store. The same goes for SEO. You can’t expect the [Read the Rest…]