Everyone involved with web marketing wants to corral as much search engine traffic as possible. Unfortunately, everyone with similar products or services is competing for traffic by using the same keywords and keywords phrases. What if I told you that long tail keywords, despite having less search volume, can actually be the missing link to your online success? You would probably wonder how having fewer searches can actually bear fruit in the long run. Before you write off my proposition as preposterous, let me give you an example to fill you in.
Suppose that you are interested in buying a microwave oven, you would probably start off your search by entering ‘microwave ovens’ into your search engine. As a result, you get overwhelmed with millions of search results which might not even fulfill your expectations. By searching for microwave ovens, you would most probably be looking for product reviews. Therefore, you refine your search by searching for ‘microwave oven reviews’ instead. Almost immediately, you would have noticed that your search results have been significantly trimmed. Still swimming in a sea of search information, you decide to refine your search again by searching for ‘Panasonic microwave oven reviews’. Then all out of a sudden, you finally discover relevant search results and you’ll proceed with your research on microwave ovens.
Flank Your Competition
Based on the aforementioned scenario, it is pretty apparent that keywords hold significant differences on desired search results. A short tail keyword would be like ‘microwave oven’ whereas ‘microwave oven reviews’ and ‘Panasonic microwave oven reviews’ would fall under the category of long tail keywords. It is obvious that short tail keywords appear more lucrative due to their higher search volumes and also greater generated revenue. But by exploiting and harvesting a long tail keyword strategy, you can literally use a back door against competitors and make your way to the top.
The primary reason why long tail keywords can have a distinct advantage over short tailed ones is due to the sheer degree of competition for the keyword. By searching for a short tail keyword such as ‘microwave ovens’, you would be swarmed by a sea of search results. Based on the search result alone, you can have a fair perspective of the competition to rank for these keywords. Although not impossible, but ranking for these short tail keywords would be a chore. By targeting specific niche long tail keywords, you can actually avoid such competition and make your way to the top of search engines. Usually, authoritative sites are ranked very high for short tail keywords, and trying to outrank these sites would require a monumental sum of effort, as well as financially prohibitive.
Another reason to go for long tail keywords would be due to resources. Suppose that you have decided on a short tail keyword and made up your mind to rank for it. Besides taking extended periods of time, you most probably blow your budget when it comes to ranking for such a keyword. You would probably need to build insane amounts of high PR backlinks and make countless article submissions just to get ranked, never mind reach the top, and mind you these tools don’t come for free or cheap. Due to the lower degree of competition, longer tail keywords require a lot less resources to rank and they usually make their way up faster if you play your cards right.
Keywords mean revenue. Well as simple as it sounds, different keywords generate different revenue values. Short tailed keywords usually have higher cost-per-click (CPC) values compared to long tail keyword phrases. If you were to rank on the top for short tail keywords, then you can expect get a handsome check from your advertisements. However if one were to start from scratch, then longer tailed keywords would be your key. Despite having lower CPC values, long tail keywords generally convert a lot better compared to shorter keywords. For example, by searching for ‘microwave oven reviews’ or ‘best microwave oven reviews’, you will find more converting traffic such as product reviews from resellers etc. If you are planning on doing affiliate niche marketing or maybe selling your own products, then long tail keywords are the ones for you.
The debate between short tail and long tail keywords goes on and on. If you can rank on the top for short tail keywords, then great! But not every day is a Sunday. A long tail keyword strategy can be your weapon of choice to work your way around competitors. Sometimes if you are lucky or if you search diligently enough, you will find long tail keywords with high CPC values. These ‘gems’ are out there waiting to be discovered. There are keyword tools you can use to find out the search volume and CPC values of keywords. If you don’t mind sitting around and spending your hard earned money, then you might get lucky with short tail keywords.